Before the COVID-19 pandemic hit, the city of Memphis was averaging roughly a million visitors a month. While they came for many reasons, historically the biggest lure for destination travel in the Bluff City has been music: music tourism, music legacy and live music. Maintaining that brand in 2020 and re-growing it in a post-COVID-19 world, will be one of the main charges for Jayne Ellen White.
White holds the position of music specialist for Memphis Tourism. It’s a role that was created in 2019 and one that White — whose past experience includes running Sun Studio and leading visitor